Post by amirmukaddas on Mar 12, 2024 14:35:32 GMT 5.5
Today I share some observations on correlation levels useful for discovering the factors of relevance. I will also try to suggest practices to improve rankings starting here. The case was raised the day before yesterday by my friend Beniamino Buonocore , who while researching the related keywords of "Personal Branding" noticed a certain discrepancy between the terms suggested by Google at the bottom of SERP: – Personal branding definition – Personal branding examples – How to do personal branding and those that Google's Keyword Panner Tool reports : - Beppe Grillo – Latest from Beppe Grillo – Beppe Grillo Shows Related keys and related “searches”. Let's start by saying something very important: those extracted from the KPT are related keywords , while those you see at the bottom of the SERP are related "searches". Basically, Google uses the space at the bottom of the SERP to try to show you (as best as it can) the search intentions that revolve around the query of interest to you.
If you searched for "personal branding" on Google, you may want to read articles on this topic, perhaps you are looking for a course, or you may be interested in the definition for your university essay. The related keys , however, are extracted with a different level of depth and to explain it I will start from the example raised by Beniamino: If you search on Google for " personal branding beppe grillo " you Denmark Telegram Number Data will find a mountain of articles that develop analyzes on the personal branding of the famous Ligurian comedian. The key "beppe grillo" is therefore extraordinarily relevant in the semantic field of the key "personal branding", to the point that AdWords suggests you buy keys linked to the name of Grillo for your personal branding ads. The sense here is that people interested in the shows or the latest news on Grillo would also be interested in the personal branding topic.
But will it be true? And what do I know, try buying the ad and see if it converts! What to do with related keys? The clear indication that comes to us from Google is that if we want to increase the relevance of our contents on personal branding we should also talk about Beppe Grillo, but would it help? In my opinion, not a lot, because as I wrote before, the web is already saturated with excellent content in which this correlation is expressed. The problem is that when a key appears on the keyword planner tool, it means that it is already inflated, so on the SEO copy side there isn't much you can do about it, in short, you arrived late. Rather, let's think about how to generate a similar phenomenon to your advantage. Don't you think it's possible?
If you searched for "personal branding" on Google, you may want to read articles on this topic, perhaps you are looking for a course, or you may be interested in the definition for your university essay. The related keys , however, are extracted with a different level of depth and to explain it I will start from the example raised by Beniamino: If you search on Google for " personal branding beppe grillo " you Denmark Telegram Number Data will find a mountain of articles that develop analyzes on the personal branding of the famous Ligurian comedian. The key "beppe grillo" is therefore extraordinarily relevant in the semantic field of the key "personal branding", to the point that AdWords suggests you buy keys linked to the name of Grillo for your personal branding ads. The sense here is that people interested in the shows or the latest news on Grillo would also be interested in the personal branding topic.
But will it be true? And what do I know, try buying the ad and see if it converts! What to do with related keys? The clear indication that comes to us from Google is that if we want to increase the relevance of our contents on personal branding we should also talk about Beppe Grillo, but would it help? In my opinion, not a lot, because as I wrote before, the web is already saturated with excellent content in which this correlation is expressed. The problem is that when a key appears on the keyword planner tool, it means that it is already inflated, so on the SEO copy side there isn't much you can do about it, in short, you arrived late. Rather, let's think about how to generate a similar phenomenon to your advantage. Don't you think it's possible?